MJA IS A FULL SERVICE AD AGENCY WITH OVER 55 YEARS OF EXPERIENCE. WE PRIDE OURSELVES ON FOSTERING CLOSE, COLLABORATIVE RELATIONSHIPS WITH OUR CLIENTS AND WORK TIRELESSLY TO ACHIEVE AND EXCEED YOUR GOALS.
BECAUSE AFTER ALL, YOUR SUCCESS IS OUR SUCCESS.
EXPERTISE AT YOUR SERVICE
RESEARCH
More than just chewing up and spitting out raw data, research begins and ends with consumers - i.e. real human beings who think and feel. At MJA we combine data from proprietary research sources, media ratings, expert analysis, focus group management and consumer feedback to make sure your brand is talking to the right people with the right message.
MEDIA BUYING
Every part of advertising is an art - yes, even media buying. Thanks to 55 years of experience, we know how to combine raw data with your budget to paint a money-making masterpiece. Our extensive media relationships and bold buying power allow us to leverage proprietary rates, added value events and integrated partnerships in media markets all across the country. MJA views your dollar as our dollar, and we always get more than our money's worth.
CREATIVE
Great advertising should be many things: aspirational, relevant, on-target - but never boring. MJA's award-winning creative team combines left-brain business sense with right-brain artistry to produce work that achieves goals, builds brands and, perhaps most importantly, grabs attention.
BRANDING
While successfully nurturing major brands, MJA has perfected the art of keeping clients in the forefront of consumers' minds. through our far-reaching media partnership, we ensure your brands' message always hits the right target. your brand is your reputation - and our reputation relies on the success of your brand.
DIGITAL
Using our internal Demand Side Platform (DSP), we manage the following campaigns: Display, Mobile, Video, Audio, Native and Connected TV. Our cross-device targeting tools match multiple devices and channels to a unique ID, so we can serve relevant ads when and where they’ll be most impactful. Our measurement tools allow us to analyze those interactions to learn how to create the ideal customer journey. MJA custom selects targeting tactics for each client from a suite of targeting options that align best based on target audience, campaign goals and KPIs—which is followed by optimization to maximize reach, frequency and overall performance.
WORK THAT WORKS FOR YOU
CASE STUDIES
CASE STUDY: MORONGO CASINO
CHALLENGE
In 2000, Morongo Bingo Hall / Casino was experiencing growing competition from the local 30 mile radius, including Palm Springs with 5 competing casinos.
SOLUTION
MJA redirected the ad focus to the 18 million people west of the property 100 miles away into LA, Orange Co., and the Inland Empire.
RESULTS
Morongo grows from $7 mil per month to $35 mil per month, triggering the resort expansion plans that continue to grow revenues to $50 mil per month.
CASE STUDY: SMIRNOFF ICE
CHALLENGE
Smirnoff Ice was a new product launch in the "Malternative" Category. S.I. needed to get product sampling into bars throughout the United States in addition to a radio support schedule. The old strategy was to PAY for club nights at various city hot spots to introduce sampling. Then pay for Radio support advertising.
SOLUTION
MJA recommended using the media to leverage the club nights in exchange for spot commitments, eliminating the cost needed to pay for club nights. By using the club nights as Added Value, S.I. was able to save millions in club night expenses while effectively getting S.I. into consumers’ hands.
RESULTS
Smirnoff Ice was the single most successful "Malternative" product launch in history. Today it still dominates market share in a category that is filled with copycat brands.
CASE STUDY: The MEN'S WEARHOUSE
CHALLENGE
With only 3 struggling men's tailored clothing stores in Houston, Texas, The Men's Wearhouse (TMW) was slowly going out of business and bleeding cash.
SOLUTION
MJA stepped in and moved all the advertising dollars into electronic media (TV & Radio). By eliminating newspaper and print altogether, the marketing money could reach the masses more efficiently on a CPM basis. By putting the owner, George Zimmer, into the creative as a spokesperson (an advertising rule breaker), TMW immediately transformed its slipping sales into mega profits. By guaranteeing "liking the way you will look" and living up to that promise with customer service and an "every day" low price, TMW turned its entire business model around.
RESULTS
MJA helped transform The Men's Wearhouse into a $2 billion publicly traded company just by moving the ad dollars into TV & Radio, and creating a simple sincere message the owner could deliver honestly. MJA convinced TMW to have an "every day" low price to ensure higher margins and profitability. TMW is now considered one of the most successful national brands in the United States.
CASE STUDY: SNOQUALMIE CASINO
CHALLENGE
The grand opening of Snoqualmie Casino was planned for the winter of 2008. They needed an all encompassing marketing plan and media strategy to launch the new Casino.
SOLUTION
MJA created a first class branding strategy that launched Snoqualmie Casino as the star, utilizing a unique 60 second teaser and a media plan that incorporated 52 weekly added value events that branded Snoqualmie Casino as the premier entertainment destination in the Northwest.
RESULTS
Snoqualmie Casino has continued to grow revenue every month for 30 straight months and has won numerous "Best of" awards 3 years in a row. Snoqualmie Casino is on the fast track to exceeding the $250 million per year mark.
CASE STUDY: REGIONAL CASINO
CHALLENGE
To bring our client extended, targeted reach by leveraging Connected TV within applicable local Designated Market Areas.
SOLUTION
Application of Extended broadcast TV buys to identify new prospects, brand alignment with premium content and a goal of a Video Completion Rate of 80% +.
RESULTS
We were able to benefit our client through Extended reach to the cord-cutting audience, while being able to simultaneously serve ads across premium TV content with successful budgetary scaling. VCR clocked in at 97% and the average CPCV was $0.04.
MEET THE PEOPLE
MIKE CUNIO
PRESIDENT AND PARTNER
In his 25 years with MJA, Mike has shaped the agency’s reputation by devising media strategies and overseeing the day-to-day operations. Throughout his career, he’s negotiated over $2 billion in media deals for Morongo Casino, Resort & Spa, The Men’s Wearhouse, Time Warner Cable and more – while winning armfuls of Clio, Telly, Davey and W3 awards along the way.
SCOTT COOPER
EXECUTIVE VICE PRESIDENT AND PARTNER
A core contributor to MJA’s long-term direction and creative strategy, Scott oversees client relations in both advertising and sponsorship events. Since joining MJA in 1998, he’s been an integral contributor to the firm’s growth and expansion, bringing in such landmark clients such as Morongo Casino, Resort & Spa, the Shrine Auditorium, Smirnoff Ice, California Speedway, AT&T and more.
In addition to winning multiple Telly, Davey and W3 awards, Scott is also an accomplished musician and songwriter, using his extensive musical background to enhance MJA’s commercial production.
DAN KEARNEY
EXECUTIVE VICE PRESIDENT
Dan is a media executive who oversaw some of the largest Radio stations in the country as SVP/Market Manager for Audacy Las Vegas, CBS Radio Los Angles, Cox Media Group Atlanta and CMG Miami. Kearney has a track record of helping clients grow their business, serving the communities in which he works as well as engaging audiences on-air, on-line and in social media. His stations and on-air talent have won multiple Marconi Awards for Station of the Year and Personality of The Year. He was also the recipient of the 2016 World Radio Summit Executive of the Year. Dan is now using his 3 decades of expertise and relationships to aid in the growth and expansion of the agency.
JAFFER HAIDARY
SENIOR DIGITAL MARKETING MANAGER
With 12 years of experience in media, Jaffer has spent the last 7 specializing in performance marketing. Jaffer is an expert in managing Paid Search & Paid Social campaigns. He is passionate about helping brands build sustainable relationships with their key audience personas. He has developed a growth mindset and result driven attitude shaped by his experience servicing global brands. In his illustrious career, he has managed accounts for global powerhouses including Nestle, Apple, Dell, Porsche, Hyundai, J&J & Indeed.
LIANE ROCKMAEL
OPERATIONS DIRECTOR
Liane works closely with Mike Cunio and Scott Cooper in coordinating all aspects of the administrative side of the business. In addition to trafficking TV and radio commercials, she coordinates scripts and co-op schedules, checks media contracts, spearheads press releases and acts as an additional point person for clients. In short, Liane does it all.
LISA KAUFMAN
MARKETING DIRECTOR
Prior to joining MJA, Lisa spent six years at Sony Pictures Home Entertainment, working on release strategies for Spider-Man, Men in Black, Charlie’s Angels, and more. In addition to working on-site at client properties, Lisa coordinates integrated promotions and live events while acting as liaison between clients and promotional media partners.
ETHAN MALYKONT
ASSOCIATE CREATIVE DIRECTOR
Ethan has worked as an Art Director and Interactive Producer for over a decade for a wide range of clients, including Warner Brothers, Global Green, (BMW DesignWorks USA), Great Oaks Productions (John Hughes’ Production entity) and more. He currently serves as the Art Director at MJA Advertising.
LAUREN GOLDEN
DIGITAL DIRECTOR
Lauren has over six years of experience in digital media planning and buying, working on omnichannel Display, Native, Video & Connected TV campaigns. Video KPIs include Completion Rate & CPCV. Display KPIs include CPC, CPA, CTR, ROAS, delivery, CPLPV, CPUV, walk-ins, and cost per app-download. She has experience managing a high volume of campaigns (both client-direct and agency); managing $2.8MM gross and over 50 live campaigns daily. Lauren has worked on a wide variety of clients in different verticals, such as health care, banking, B2B, auto, travel & tourism, airline, and casino.
DAISY AGUILAR
EXECUTIVE ASSISTANT
Daisy came to MJA with a wide range of experience. Her time spent as a promotions specialist pays dividends for our clients on a daily basis, while her legal expertise grants us an additional point of view. Multi-lingual, and always ready to lend a hand, Daisy is a force to be reckoned with.
NIKOLAS SMITH
ASSOCIATE CREATIVE DIRECTOR
Award winning filmmaker Nikolas Smith is a storyteller with extensive professional experience in many disciplines, working on narrative and commercial projects as a director, cinematographer, and editor. His short films have played at festivals across the United States and his commercial clients include Walmart, P&G, Lays, Sony and Disney. His lifelong fascination with the moving image turned into an education at Chapman University where he received a Marrion Knott Scholarship and the Linus Toh Excellence Award while studying under Tom Mankiewicz. He loves to tell moving stories that engage and effect audiences with elegance and focused simplicity.
